The budget grows, certainty does not
You spend hundreds of thousands to millions a year and every channel claims it is the one that works.
Analyses and audits for company leadership
You pay for a decision, not a presentation. Each audit has a fixed price, a fixed deadline and an output you can act on. The recommendation commits you to nothing — anyone can deliver the implementation.
Order an auditA decision, not another presentation
Company leaders often decide based on materials from people with an interest in the result. The agency praises its campaigns, the system supplier its system and every channel claims it is the one that works.
Our audit is a separate paid job. The output is meant for leadership and says what to do, what to stop doing and in what order, with an estimate of costs and benefits.
The audit commits you to nothing further. You can give the implementation to us, your current suppliers or anyone else. If we recommend our own service, we say so up front.
When it makes sense
You do not know what to switch off
When nobody can say what returns money, nothing ever stops and the budget just moves around.
Everyone talks about AI, nobody knows where to start
You need to know which agendas are worth simplifying, and in what order.
Two audits at a fixed price
Company AI audit
Find out where AI and a better system will save you time and money, and where the investment makes no sense. You get a ranked list of opportunities, not a general lecture on artificial intelligence.
- For whom
- Company leaders who want to know where AI and a better system will save them time and money.
- What it answers
- Which processes and agendas can be simplified, automated or handed to AI.
- Output
- A map of opportunities with estimated benefits, a recommended order, a pilot proposal.
- Length
- 2 weeks
from CZK 24,900 (≈ EUR 1,000) excl. VAT
Order an auditMarketing investment audit
Find out where the marketing money goes, what returns what and what is worth switching off. You get a document you can take to your current suppliers and to a leadership meeting.
- For whom
- Companies that spend hundreds of thousands to millions on marketing a year and do not know exactly what returns what.
- What it answers
- Where the money goes, what it returns, what to switch off, what to strengthen.
- Output
- An overview of spending and its returns, a list of decisions, a 12-month plan.
- Length
- 3 weeks
from CZK 29,900 (≈ EUR 1,200) excl. VAT
Order an auditWhat exactly is in scope
Scope and deadline are fixed. At the end you have answers to these questions.
What the AI audit answers
- Which agendas are worth simplifying
- Where AI helps and where a better system is enough
- What benefit can be expected
- In what order to proceed
- What to start with in a pilot
What the marketing audit answers
- Where the money really goes
- What returns and what does not
- What to switch off and what to strengthen
- Whom to keep trusting
- What the plan for the next 12 months looks like
How long an audit takes
A fixed deadline is part of the price.
How it often goes and how we do it
| How it often goes | How we do it |
|---|---|
| A free audit meant to sell another service | A paid audit that commits you to nothing |
| A view of one channel | A view of the company as a whole |
| A long presentation full of charts | A ranked list of decisions |
| Price and deadline get refined along the way | A fixed price and a fixed deadline |
| The output arrives by email | We hand over the output in person and go through it with leadership |
What you get from us
- A written output for leadership
- A handover in person
- Prioritised recommendations
- An estimate of costs and benefits
We present a reference output in person under NDA.
Further analyses on request
- Market, competition and trend analysis
- Communication and brand audit
How the audit goes from your side
-
01
Scope and NDA
We agree what the audit should decide, sign a confidentiality agreement and confirm the deadline.
-
02
Materials
We tell you what we need from you and try to take up as little of your team time as possible.
-
03
Handover to leadership
We hand over the output in person, go through the recommendations and answer questions.
-
04
Your decision
The next step is yours. You can give the implementation to anyone, or to nobody.
What it rests on in practice
Why the audit is paid
Whoever audits for free earns on what they sell afterwards. A paid audit has no reason to push anything on you. That is also why anyone can deliver the implementation.
An output for leadership, not specialists
The output is written for people who decide on money. Instead of technical details it says what to do, what it costs and what to expect. Specialists will find specific next steps in it.
Fixed price, fixed deadline
An audit should speed up a decision, not postpone it. So you know the price and deadline up front and they do not change along the way. You know when the document will be on your desk.
What comes after the audit
You can use the output as you wish. Some go straight to implementation, some take it to their current suppliers and some decide to stop doing something. That is a good result too.
The difference from a free audit
A free audit usually looks at one channel. Our audits look at the company as a whole and their output is meant for leadership.
Frequent questions
Do we then have to give you the implementation?
No. The audit is paid for separately and delivery can come from a group member or anyone else. If we recommend a group member, we say so up front.
Can we see a reference output?
Yes, in person and under NDA.
Why pay when audits are free elsewhere?
A free audit usually covers one channel. Here you pay for an independent basis for leadership decisions about the whole company.
How much time will it take from our people?
As little as possible. We agree the extent of cooperation up front, so the audit does not slow down normal operations.
Will our data remain confidential?
Yes. We sign a confidentiality agreement at the start and the output is meant only for you.
Can we use the audit with our current suppliers?
Yes, the document is yours. Feel free to take it straight to your suppliers.
What if the output says we should change nothing?
Then that is what we write. Confirmation that the money is going the right way is valuable to leadership too.
Need to decide where the money goes?
Tell us what you need to decide, shoot, build or manufacture. The person who will lead the job will reply.