2
trade fairs
Defence sector
FALKE
Optics in the storyline with their own asset package: print, social, online and trade fairs.
22
assets delivered
980 K
online reach
+24.5 %
booth enquiries year on year
Figures published with the client's consent.
Brief
Support sales of FALKE optics and show them where they belong: on the weapon, in the storyline, not as a sticker on the scene.
Solution
A partner place in the lead brand's production. The optics sit on the weapon the operator really uses in the scene. Alongside the lead brand's package, separate product and scene shots were made for print, social, web, online campaigns and trade fairs.
Shots from the production
Delivered by
BLACKONE — campaign production for the defence and tactical sector, Member of TOTALMEDIA Group.
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