5
partner brands
Defence sector
Hostage Rescue
5 brands, 1 day, 2 locations, 3 vehicles. One story, each brand with its own campaign.
48
social media cuts
100+
photos across partners
3.1 M
combined reach of partner posts
Combined figures across partner brands.
Brief
Shoot one joint campaign for five partner brands — weapon, optics, accessories, clothing and vehicle — so that each product has its own place in the story.
Solution
A complete raid told as one continuous operation: gear preparation, a three-vehicle convoy, breach, search and evacuation. In front of the camera, a police assault unit, a sniper with a spotter, and hostages. Partners shared the main film; photos, product cuts and formats were tailored to each brand's marketing needs. No live fire.
Shots from the production
Delivered by
BLACKONE — campaign production for the defence and tactical sector, Member of TOTALMEDIA Group.
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