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Defence sector

Magpul

Stocks and controls in the hands of an assault unit instead of a catalogue shoot.

AR-15 with a Magpul UBR GEN2 stock, MOE-K2 grip and hand stop on an ammunition crate

3

further photo and film productions agreed for the following year

Commercial results remain confidential at the client's request.

Brief

Show Magpul stocks and control components integrated into a modern AR-15 platform, credibly, in a realistic police operation.

Solution

Three components on one weapon, in the hands of real assault unit operators throughout the mission. Outputs for online campaigns, social media, Reels and Stories, catalogue and e-commerce images and distributor marketing. Campaign shots also ran on the screens of the brand's trade fair booth.

Delivered by

BLACKONE — campaign production for the defence and tactical sector, Member of TOTALMEDIA Group.

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