Defence sector

Schmeisser 2026

One production deployed in print, social media, web and online campaigns.

Operator with a Schmeisser AR15-platform rifle and a HOLOSUN sight in an abandoned industrial hall

assets delivered

220 K

printed catalogues

1.8 M

social and online reach

+19 %

dealer orders in 3 months

Figures published with the client's consent.

Brief

Support sales of the Schmeisser rifle line and give dealers, the website and online channels material that sells the rifles rather than just showing them.

Solution

The product on an operator, not on a white table: aiming, handling, carrying. Controlled low-key light on a prepared set, with the Messerschmitt MPR precision rifle in the same production. The output: hero product photos, operator photos, details, social formats and print materials.

Schmeisser AR15-platform rifle with FALKE optics on an ammunition crate

Messerschmitt MPR precision rifle on a bipod with a FALKE scope

Operator aiming a Schmeisser rifle with an AMEND2 magazine towards the camera

Delivered by

BLACKONE — campaign production for the defence and tactical sector, Member of TOTALMEDIA Group.

All work

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